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Video Marketing

Did you know that those who watch videos stay on a website or page 2 minutes longer on average and have sixty-four percent likelihood of making a purchase?  Also, half of the consumers who watch product videos online said that it helps them become more confident with their purchasing decision. Therefore, we can deduce that video marketing is an effective strategy you can employ to advertise your business.

You’ve probably heard some marketers saying that video marketing is the future. While there is truth in this regard, it is also worth mentioning that a good video marketing strategy is the present. Video content is no longer an option. It is a vital component of a successful business marketing strategy.

The Use of Marketing Videos to Promote your Business

Marketing videos are among the best and most effective ways to tell your story. You can make it more personal, engaging and attractive. When done the right way, a marketing video can deliver your message in a concise, specific and fun way.

Videos are a great marketing tool for your business to make a good impression on your target audience or investors. It enables you to appeal powerfully to customers instead of the use of the traditional way of selling your products and services.

Sometimes, those who visit your website for information on products or services don’t actually have enough time to read lengthy text. Therefore, they may prefer to watch short video clips on the website that emphasize the key features and services provided by the company. If they like what they see, they are more likely to make a purchase.

Why Your Business Needs a Video

YouTube, one of the world’s largest video platforms today has over 1 billion users. This is almost one-third of the entire web users today. It is about time to upgrade your online presence by employing the right video marketing strategy.

Adding engaging, attractive and fun videos to your social media profile and website can help your business have more visitor engagement. It also helps establish credibility, build trust and drive conversions. Plus, a quality video marketing strategy is a cost-efficient way of enhancing your website and presenting your sales pitch, services or products effectively.

Businesses across various industries recognize this. For this reason, they are now using video marketing to drive sales and leads, as well as captivate more audiences. Here’s how:

A major search engine, Google, likes displaying various media in its search results. This makes marketing videos more likely to rank higher on the search engine results page than those plain text pages.

You will increase the visitors on your website in no time with video marketing. Based on studies, website pages that feature short videos have higher average times of viewing on the website than the pages that don’t have videos.

Marketing videos are an incredible way to build trust and drive branding. In essence, they are an incredible advertising strategy that will allow you to connect and engage with your customers better than ever before.

of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours.
of people think marketing has changed more in the past two years than it did over the previous fifty years.
of marketers agree that link building is the most difficult tactic to perform (Advanced Web Ranking)
of shoppers conduct online research before making big purchases And Mobile commerce makes up 30% of all U.S. ecommerce. (Internet Retailer)
Of your gross income is what The U.S. Small Business Administration recommends a business should spend on digital marketing if they gross less than $5 million a year in sales and your net profit margin — after all expenses — is in the 10 percent to 12 percent range.
of Facebook and Twitter users say each platform serves as a source for news about events and issues outside the realm of friends and family. (Pew Research Center)
of marketers say that social media is important to their business. (Social Media Examiner)
of people want to see more video content from marketers. (HubSpot)
100 million hours of video are watched every day on Facebook. (TechCrunch)
of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot, 2017)

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