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Search Engine Optimization

SEO Miami Beach by SoLoMo Digital Media

SEO Services

SoLoMo Digital Media is a digital marketing agency that specializes in providing all of the fundamental digital marketing services that are necessary for a business to be successful in their respective industry. Most digital marketing companies promote and sell services that ordinary businesses or business professionals don’t need or use. These companies are also charging high monthly prices for those unnecessary services. We pride ourselves on providing streamlined effective SEO services that get lasting results. We don’t cut corners on the quality of service. Yet we are able to provide first in class products and services.

SEO Miami Beach

Keyword Research

SEO keywords refer to key phrases or words in your website content that make it possible for searchers to find your page or website through search engines. Therefore, keyword research is an SEO technique that involves identifying the right, popular phrases and words that Internet users enter into search engines to get the information they need. It gives marketers an idea of how high the demand is or the traffic for certain keywords.

Keyword research is crucial as it can make or break your SEO efforts. Through regularly assessing the way people search and identifying the most popular searches, you can create content that they will enjoy and share.

To make your links worth building, make sure that you have relevant and useful content to link to. Begin with the homepage of your website. Establish links that connect to essential industry information and other significant resources.

Effective keyword research will help you determine the most appropriate keywords for your business or industry.  It will also help your website and website content to be rank prominently with Google and other search engines. Keyword research will save your time and money because it eliminates the guesswork for what people are searching for on the internet.

Competitive Analysis

Competitive analysis involves the analysis of your competitors and how you stack up against them with all of your digital and online assets. Evaluating the weaknesses and strengths of your competition will allow you to reflect and start formulating solutions that will give an advantage to both of your website and business.

Search engine optimization has a competitive factor. If you want to rank higher and claim the largest return on investment while spending less, you want to know your standing in relation to your competitors. With the information you gather through competitor analysis, you can solidify the position of your business in the marketplace.  If you know exactly what your competition is doing and how they are doing it it gives you an advantage when competing for the same customers.

Link building

Link building refers to the process of acquiring quality links from other reputable sites to your own. A link, also called hyperlink, provides a way for searchers to navigate between pages online. Search engines are using links to crawl the web and the links between the pages on your site and the entire websites.

There are a lot of different ways to build links, but you don’t have to master all of them. Knowing how to build links is a necessity for your online strategy.  In a nutshell, the more prominent the website that you link to the more power you are giving your own website with the search engines.

Web Marketing Analytics

Web marketing analytics is the optimization and measurement of your online marketing activities. Here, instead of focusing only on the performance of your website, your main focus is on the overall performance of your marketing efforts and how you can adjust them accordingly. Its process goes beyond just on-site indicators. Web marketing analysis also uses other tools including offsite metrics. It also takes an entire-picture approach to your marketing’s measurement.

Appropriate web marketing analytics allows you to understand your audience, their needs and what matters to them. The insights and information gathered from web marketing analytics should be integrated into your marketing campaigns and continue to be analyzed.

Web marketing analytics is not just data from your website. It also includes other marketing sources like social media, video marketing, email, etc. It is usually people-centric and features the customer, lead, and prospect as the main unit of focus. Web marketing analytics allows marketers to understand not just the website’s effectiveness, but also the efficiency of their marketing.

Achieving online success with Search Engine Optimization involves a lot of aspects. Be sure that you fully understand these essential SEO strategies to obtain your goals.

of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours.
of people think marketing has changed more in the past two years than it did over the previous fifty years.
of marketers agree that link building is the most difficult tactic to perform (Advanced Web Ranking)
of shoppers conduct online research before making big purchases And Mobile commerce makes up 30% of all U.S. ecommerce. (Internet Retailer)
Of your gross income is what The U.S. Small Business Administration recommends a business should spend on digital marketing if they gross less than $5 million a year in sales and your net profit margin — after all expenses — is in the 10 percent to 12 percent range.
of Facebook and Twitter users say each platform serves as a source for news about events and issues outside the realm of friends and family. (Pew Research Center)
of marketers say that social media is important to their business. (Social Media Examiner)
of people want to see more video content from marketers. (HubSpot) and 100 million hours of video are watched every day on Facebook. (TechCrunch)
of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot, 2017)

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