Page optimization is all about making your site search engine-friendly by improving its quality. Almost 75% of websites get most of the traffic they receive from search engines. This traffic is known as natural or organic traffic. It is the best kind of free traffic as people have searched for the terms on search engines and landed on your site. There are two kinds of page optimization.
On page SEO pertains to optimizing various parts of your site that affect your search engine ranking. You have control over these parts. The web pages are optimized with relevant keywords by creating quality content, title, alt texts, meta tags and header tags. Internal linking of the website makes it easier for visitors to navigate the site. On page optimization also involves creating XML and HTML sitemaps as well as robots.txt files.
Headings are usually the biggest words on the page, so search engines pay more attention to them than the other factors. It’s a good idea to include your target keywords in the headings of every web page. Just make sure that it reflects your page content. You should also insert keywords in your URLs as much as possible, but don’t change all of your existing URLs so that you can put keywords in them. Talk to an expert before doing this.
Off-page optimization involves promoting your website through other sites by doing relevant and quality link building. This can be done in various ways such as directory submissions, link exchange, and article syndication. The biggest factor when it comes to off page optimization is the quality and number of backlinks to your site. You can build links by sharing your content on social media that generates links, creating informative and valuable content that people would want to link to and guest blogging on websites related to yours. Your guest posts will contain links back to your website.
Use both on the page and off page optimization to improve your rankings in the SERPs. Focus on the site’s on page optimization first before paying too much attention to off page SEO. This will help you create a good foundation for your site. Balancing the two will allow both users and search engine robots to understand your website.
High-quality content increases your leads and conversions. It improves your search engine rankings as well. When potential customers visit your website, they want to learn more about you. High-quality content will create your brand voice and help you maintain a consistent identity on various channels.
Before creating new content, you need to evaluate the information found on your website. There may be some content that you can reuse in order to create more relevant, fresh content that can appeal to your visitors. You can use your old content to make webinars, podcasts or infographics. A strong call to action is important as it will prompt visitors and potential customers to take action. This action could be downloading an ebook, attending an event or getting in touch with your company. Your call to action must be simple yet informative and eye-catching. It should be displayed efficiently on your website so that visitors can access it with ease.
You can write the content on your own, or you can hire a professional to do it for you. Choose the most convenient option for you.